Giving you the comfort you need when you need it the most. Founded in 1994, SmartWool is a manufacturer and retailer of comfortable socks and performance activewear for both men and women. Designed for every activity, SmartWool blends comfort, quality and value when it comes to outfitting active-minded people for their various pursuits, whether it be for running, biking, hiking or preparing for the winter elements. Shop their selection of comfortable wool socks, baselayers and midlayers, underwear and intimate apparel, sweaters, accessories or simple clothing for everyday use. It’s the smartest shopping experience around. Learn about new product arrivals and the latest news when you connect to SmartWool’s social networks. As always, Definitive Deals can make you a smart shopper with our SmartWool coupons and SmartWool coupon codes to help you save.