Founded in 1922, Maidenform is one of the oldest and most famous brands of women’s intimate apparel in the world. Over 90 years ago, Ida Rosenthal and Enid Bissett created the original Maidenform brassiere, the first of its kind to give women a natural appearance.Since then, they’ve made their name off creating lingerie designed to fit and flatter your figure. Even several A-list celebrities and television shows have endorsed them. Shop their wide selection of bras, panties, shapewear, sleepwear, shapewear, accessories and more.Sign up for their email newsletter to stay in the know about exclusive Maidenform offers, news and more. Most domestic orders come with a promotion for free shipping.For even more savings, Definitive Deals carries Maidenform coupons and Maidenform coupon codes for you.