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Blue Nile offers high-quality diamonds and fine jewelry at outstanding prices. Their site contains extraordinary jewelry, useful guidance, and easy-to-understand jewelry education to help you find the jewelry that's perfect for your occasion. Founded in 1999, Blue Nile has grown to become the largest online retailer of certified diamonds. And every loose diamond sold by Blue Nile has been analyzed and graded by either the Gemological Institute of America (GIA) or the American Gem Society Laboratories (AGSL).